Client
TM Lewin
Retail
TM Lewin - Canary Wharf
Cat B Canary Wharf, London E14
A modern retail environment supporting TM Lewin's strategic return to physical retail
Following the success of the Bow Lane flagship, Athena was appointed to deliver TM Lewin’s Canary Wharf store, forming the beginning of a collaborative rollout partnership between Athena, MAPP and TM Lewin.
Designed to suit a high-footfall, commuter-led location, the store builds on the flagship concept while adapting the layout and detailing to reflect the pace and character of Canary Wharf. The focus remained firmly on customer journey, ensuring ease of navigation, strong visual merchandising and a seamless transition between browsing, fitting and purchase.
Athena worked closely with TM Lewin’s brand team to maintain consistency across locations while allowing flexibility in execution, supporting the brand’s wider retail strategy and future expansion plans.
Sector
Retail
Fitout type
Cat B
Location
Canary Wharf, London E14
Why Athena was trusted
- Proven delivery of TM Lewin’s flagship store
- Ability to adapt brand concepts across multiple retail locations
- Collaborative working alongside MAPP and client brand teams
- Strong understanding of high-footfall retail environments
- A trusted partner approach supporting long-term rollout strategy
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